The State of Trademarks 2025

The Next Generation of Legal Teams: Balancing AI Automation & Expert Oversight

As IP portfolios expand, markets fluctuate, and digital threats intensify, legal teams are searching for the most efficient, cost-effective, and accurate solutions for trademark clearance and watching tasks.

To explore current attitudes and the adoption of cutting-edge AI technology, Corsearch recently commissioned a survey of leading trademark practitioners[1] — both in-house and law-firm based.

Key takeaways include:

• 76% of practitioners prefer a hybrid AI + human model
• 63% of legal teams allocate the most resources to trademark clearance and search

Our research reveals that the trademark industry believes AI is a powerful tool that enhances efficiency — but remains cautious about its limits. Human legal expertise is viewed as critical for due diligence and complex decision making.

Download the report to learn:

• How in-house legal teams and law firms are navigating to this hybrid model
• What legal professionals are observing in industries like pharmaceuticals, technology, and consumer goods
• What the future holds for trademark practitioners and their day-to-day workflows

Download the report

[1] Corsearch surveyed 75 corporate and law firm-based trademark practitioners