What Businesses Need To Learn About Deepfakes and How to Spot Them | Via WFR

Over the last year, the emergence of deepfake technology has become a significant threat to businesses operating in today’s digital ecosystem. Deepfakes are AI-generated media that can convincingly manipulate audio, video, or images to present false information or make it appear as though someone said or did something they did not.

In an exclusive article for World Financial Review, Jonah Ellin (SVP Product Management, Corsearch) analyzes the emergence of deepfake technology and how it is being used to impersonate both brands and celebrities, with the intention of defrauding consumers. Jonah then sets out the need for businesses to employ innovative solutions and technology to counter deepfake threats and protect consumers from harm.

Read the full article here